The pet supply company that wants you to keep sniffing.


We use only fresh meat because highly processed ingredients like meals limit nutrient bioavailability.

Don’t be fooled. Meat meals are not meat. They are a waste product marketed as a high protein ingredient. Denatured by several applications of high heat, meat meals are much less digestible than fresh meat. The multiple applications of high heat also allow for the use of extremely unsavory ingredients in meat meal, even as bad as using animals who have died from disease according to the FDA.

Meal isn’t the fresh filet of beef or the chicken breast on the side of the bag. That’s just marketing.


When we founded BIXBI, we applied our understanding and appreciation for the powerful health benefits of farm fresh foods to our line of pet products. Every product BIXBI produces is thoughtfully sourced, made with minimal processing and is rigorously tested for safety and quality.

Our commitment is not to a boardroom or shareholders. Our commitment is to your dog’s health and wellbeing and we honor that commitment every day.


There are easier ways to do things, that's for sure. But when BIXBI set out to create RAWBBLE, we weren't looking to simply make a pretty bag filled with whatever. We wanted to change the way people thought about ingredients, processes and quality.

RAWBBLE dry food did the impossible by creating limited ingredient recipes without rendered meals at an accessible price.

RAWBBLE wet food provides incredibly high, single-source fresh meat without binding agents created in a laboratory.

RAWBBLE freeze dried food combines raw food nutrition with industry-leading fresh meat inclusion.

RAWBBLE is the result of our relentless desire to craft the remarkable for your dog.


For Good Humans With Great Dogs.

The universal method of letting your dog know they did good - the treat.

BIXBI has made treating unique, functional and most importantly, delicious. Our treats are anything but the boring biscuit, with ingredients, flavors and textures that will keep your pup happy and healthy.

BIXBI treats use simple, clean ingredients, thoughtfully sourced and never from China.


Our mushrooms are magic.
A little sprinkle. A lot of benefits.

BIXBI supplements were created to help your pup be the best they can be. Our specially formulated mushroom supplements support essential functions like healthy skin and coat, hip and joints, digestion and immune system.

The potent, natural healing properties in our organic mushrooms are an excellent, holistic way to keep your dog or cat in tip-top shape. 


There’s safe, and there’s S.A.F.E.™ One is an absolute must, and one is a philosophy.

BIXBI’s S.A.F.E.™ diet philosophy on your dog’s nutrition includes purposeful ingredients, thoughtful sourcing, limited processing, rigorous testing and of course, incredible flavor. You see a bowl of exceptional dog food. We see years of experience and unrivaled focus on what’s most important – your dog’s health and well-being.

Our recipes aren’t just safe. They are also S.A.F.E.™


Meat (beef, lamb, pork, etc.) meal, poultry (chicken, duck, turkey, etc.) meal and fish meal are commonly used as a cheap source of protein, especially in dry pet foods. They are a way to spike protein levels but offer diminished nutritional value and minimal nutrient digestibility. Meals are typically rendered at 275° F for two hours, then dried at high temperatures, and finally cooked once more. Along with decreased nutrition and bioavailability, meals can also contain questionable ingredients, including diseased animals. In fact the FDA was recently quoted as saying:

“We do not believe that the use of diseased animals or animals that died otherwise than by slaughter to make animal food poses a safety concern.”
- FDA’s Center for Veterinary Medicine Director

Might not pose a safety concern to the FDA, but definitely something no pet parent would knowingly want to feed to their dog.

The truth is that many companies who use meal can’t even tell you what their contents are. It’s just that hard to figure out what has actually been used to produce the powder.

That is why BIXBI never uses meat meals. It is not who we are. It is not helping us make healthier more nutrient rich food. It is a tool for making more money with poor ingredients, and it does not fit with our manifesto.

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